Mobile Onboarding Funnel Measurement Audit
A structured review of how your mobile app records first-session steps, drop-off points, and completion events — with a clear map of what to fix next.
Who it is for
Product owners, growth leads, and analytics contacts responsible for a live mobile app with an onboarding flow of three or more steps.
Result you leave with
A documented measurement map of your onboarding funnel: which events fire, where gaps sit, and which drop-off points you can trust for decisions.
Included
- Inventory of current onboarding screens and intended completion criteria
- Event and property review against first-open through first meaningful action
- Gap list for missing, duplicated, or mis-timed measurement points
- Prioritised remediation plan with owners and sequencing
- Ninety-minute readout with your product and analytics contacts
Outside this engagement
- Writing production code or shipping SDK changes
- Ongoing dashboard maintenance after the engagement
- Paid media creative testing
How we work
- Discovery call to confirm app surfaces, analytics stack, and success definition
- Screen-by-screen walkthrough of the onboarding path
- Event schema and property audit against that path
- Draft measurement map and gap list for your review
- Final report and live readout
Preparation
Share access to staging or a recorded walkthrough, current event documentation if any, and one product owner who can answer intent questions.
Constraints
Best suited to apps already in production or late beta. We work with common mobile analytics setups; exotic proprietary stacks may need extra scoping.
Next step
Request an audit brief review via the contact form.