Field notes
Short pieces on the craft of mobile onboarding funnel measurement — definitions, parity, and interpretation.
Name every onboarding step before you measure it
Vague labels like “setup done” hide drop-off. A short naming discipline makes mobile onboarding funnel measurement usable for product decisions.
First open is not first value in an onboarding funnel
Counting installs as the start of onboarding muddies Application Analytics for mobile onboarding funnel measurement. Separate exposure from meaningful progress.
Parity checks that catch silent Android drop-off
Identical event names across stores still fail when properties or timing differ. A lightweight parity ritual keeps onboarding numbers comparable.
Reading onboarding drop-off without panic
A steep step decline is not always a broken screen. Context from session length, retries, and skip paths changes how you respond.