Measurement process
A transparent sequence for every audit and most adjacent engagements. You always know which artefact arrives next.
- Discovery call — Confirm app surfaces, analytics stack, success definition, and decision the work must support.
- Path walkthrough — Capture each onboarding screen, skip route, and intended completion rule with your product contact.
- Event inspection — Compare fired events and properties against that path on the builds you supply.
- Measurement map — Draft the funnel diagram, gap list, and severity notes for your review.
- Readout — Present findings live, agree remediation order, and hand over the written pack your team keeps.
What you prepare
Staging or TestFlight access, a recorded first-session walk if builds are restricted, and one owner who can answer intent questions within two working days. Without those, mobile onboarding funnel measurement stalls on guesswork.
What we never leave ambiguous
Whether a drop-off is instrumentation, product friction, or a deliberate filter. Application Analytics only helps when those three are separated in the report.